ABOUT US
OUR VALUES
Camaraderie
We are a close-knit family characterised by friendship, candour, trust, and cooperation.
Commitment
We are committed to all our stakeholders, working partners, and the Corps itself.
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Humility
We treat all stakeholders alike and constantly seek to improve ourselves.
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Integrity
We uphold integrity and honesty in everything we do.
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Professionalism
We take pride in what we do and endeavour to constantly deliver work of high quality.
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Excellence
We strive for excellence and are aware that today’s excellence can be tomorrow’s mediocrity.
OUR PORTFOLIOS
TOURS & EVENTS
Guided by the SMU Ambassadorial Corps (ASMU) values, the pivotal function of the Tours and Events portfolio is to facilitate seamless tours with external guests and dignitaries and to strengthen external relations. It also supports events that showcase the University to local and global audiences. These tours and events provide our ambassadors with valuable opportunities to hone their relationship management and coordination skills.
TALENT DEVELOPMENT
& INTEGRATION
Talent Development & Integration (TDI) conducts training and workshops for Ambassadors to improve their presentation skills and provides other opportunities to nurture themselves holistically.
The portfolio manages the Mentorship Programme, where Senior Ambassadors guide Junior Ambassadors in their journey to becoming better Ambassadors in alignment with core values of "Excellence" and "Professionalism" in the Corps.
INTERNAL ENGAGEMENT
The mission of Internal Engagement (IE) is to cultivate “Camaraderie”, one of our core values. To achieve this, the IE portfolio organises quarterly cohesion activities such as the Summer Gathering, Corps Retreat, Winter Gathering, and Welfare Drives to forge a robust esprit de corps, and inspire and motivate Ambassadors to “live, love, share” their student stories.
CORPORATE
COMMUNICATIONS
The Corporate Communications (CC) portfolio of ASMU promotes the Corps via social media, annual Newsletter, and the ASMU noticeboard to the SMU community and beyond. It also manages media and public relations and increases the visibility of the Corps by highlighting the significant work done by Ambassadors on tours and other event engagements.